Music has been a substantial part of my life since I was a child. In the fourth grade I decided to join orchestra and play the viola. I have been playing the viola since then and am now in three ensembles. I am noq currently in orchestra, string ensemble, and chamber ensemble. My sophomore year I tried out for Musictown Queen but was titled Miss.Congeniality. I tried out the following year and did not win. My senior year I tried again and was blessed to have been crowned Musictown Queen out of 24 contestants. In the picture above is this years royal court with Kara Kanuse as Miss.Congeniality, Haley Langton as Princess, Will Medeiros as King, and myself as Queen.
Level One Paper
Haley Chase Graphics Research Paper Level 1 Period 4 Impact of Current Trends in Advertising on Society Advertising is an “audio or visual form of marketingcommunication that employs an openly sponsored, non personal message to promote or sell a product, service or idea”. Advertising trends have evolved from the typical traditional print ads and TV spots to new marketing strategies that include co-branding, content marketing and online or social media advertising. In order to reach consumers and their needs in today's modern society, marketers must adapt to the new ad industry. With new technology, many new avenues are open to reach the consumers. Co-branding, also called brand partnership, is when two companies form an alliance to work together. It is an arrangement that associates a single product or service with more than one brand name. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. Traditional marketing is slowly becoming less and less. Content marketing is a new strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. It attracts attention and retains a clearly-defined audience. Ultimately, it is used to drive profitable customer action. It increases brand awareness and relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. Content is the present and future of marketing and comes before social media marketing. The majority of the advertisements are focused on two general accomplishments. They're to obtain new clients and also to keep your old clients pleased with the merchandise. Promotions through online are becoming probably the most quantity of online site visitors around the official site. It will help the customers being aware of the brand new items also to begin to see the exciting features along with other marketing things. Consumers use the web to find many things, including businesses and brands. When it comes to capitalizing on reaching consumers, advertisers are using tools such as Google AdWords to create online advertising campaigns. Social media is a popular and successful way to advertise towards many target markets. Through Facebook, Instagram, Twitter, etc., businesses are able to put their name and products out into the world quicker and easier. It builds brand reputation and loyalty. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Like every other thing, advertising and its new trends have some positive as well some negative points, especially towards society. Through advertising, products can be known to public easily. They can decide which product they need and why. Thus increasing the consumption and as a result also increasing the demand of the product. It can also be used to educate people about certain diseases or danger. Charities can use media to advertise about the illnesses and encourage people for donations. Social organizations use the mean of advertisement for promoting their campaigns. Seeking help and being provided with it is very helpful and a positive aspect of advertisement. In today’s society everything is about technology and people are constantly using their technological devices. Therefore, advertisements are also used to inform the public of social problems or events such as news or even concerts. There are also various blames that advertising is causing negative social impact on lives. Advertising makes us believe that buying stuff will bring us happiness When an emotional problem in you has been created by advertisements, they then offer you a solution to it, and that is usually the consumption of stuff. It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life. Materialism is being much glorified through advertisements, which can again have dangerous consequences Society is becoming ignorant towards social or world issues because we are too obsessed to satisfy our newly created needs. As technology expands, advertising demands change to successfully meet society's demands. The new marketing trends are able to satisfy customers and promote their businesses in the most modern way possible while having a strong impact on the society.